Returning Parallel Trade revenue via optimal solutions to Pharma and Global Patients
- scurtum
- Apr 21, 2020
- 1 min read
Updated: Apr 30, 2020
OGP (Optimal Global Pricing) - technology
Spatial / Temporal Economic Equilibrium solutions via Geometric Programming. A business application resolving the Optimal Launch Pricing and Parallel Trade problems in pharmaceuticals.

Calculated / measured parallel trade exceeds recorded parallel trade for a couple of reasons:
1) of the seven countries studied only Germany and Denmark recorded parallel trade
2) also, calculations are assuming markets in equilibrium which will be attained over time.